One of the best web analytics can be found on Google. When you log into Google to check your AdSense figures, you can also access the analytics section. Here you will be able to access your Google Analytics account via the Dashboard. The dashboard contains vital statistics about your website including Visits, Site Usage, Visitors Overview, Map Overlay, Traffic Sources Overview, Content Overview, and Goals Conversion Overview. Each provides a report on how well your website is doing in these areas. Moreover, you will be able to view your top content, content by title, top landing pages, and in-page analytics. Google provides you with all this information to better optimize your website. It is the most comprehensive and helpful web analytic site online, and we will show you how to read it and use it to your best advantage.
With the shift to digital, many businesses are investing in web analytics to get a better understanding of their customer behaviour. Web Analytics can present key insights into the performance of your marketing campaigns, website health, and customer behaviour. Here's a look at what you can find out using these powerful tools:
Understand Your Website Traffic
Using web analytics, you can obtain detailed visitor data such as how they got to your site (source), where they landed (page), and how long they stayed there (time on page). With this data, you can gain better insight into which marketing channels are driving the most traffic and determine areas of opportunity for improvement. Additionally, by monitoring time on page statistics you can identify areas for optimization so visitors stay engaged during their time on your website.
Discover Your Most Popular Content
Analytics can also help you understand which content pieces are most sought after amongst visitors to help inform further decisions related to content creation and track ROI from past initiatives. Knowing which pieces have had success will allow you to create more targeted content around those topics or even headlines that work better with different demographics.
Measure Site Performance & Optimize Speed
It's important for any website to remain fast and responsive - no one likes a slow loading page! With web analytics tools such as Google Analytics, you can monitor page speed metrics across the website and identify pages that need improvement. Using real-world metrics like bounce rate along with user testing sessions will give you a complete picture of performance that you can use optimize each page's speed for maximum impact.
Track Engagement Levels Across Social Media Channels
For businesses engaging in social media campaigns, it's imperative to understand levels of engagement from followers on different platforms such as Facebook, Twitter or Instagram . With web analytics tools like Google Analytics combined with native platform insights such as Twitter analytics dashboard , marketers now have access to invaluable metrics like reach and impressions within any given campaign period - allowing them to make informed decisions while optimizing their social channels.