Split testing is the process by which an application will split traffic on a website page to determine if there the page is effective. In Google’s Analytics, there is a section devoted to Goal Conversion. In essence, achieving a goal conversion rate is based on split testing. How is this achieved? Here is an example: Let’s say you have a health website. On one page of this website, you may have a picture of a product you are selling. To ascertain if this page is achieving maximum conversion, you might move the picture to a different part of the page. Or, in another scenario, you may have an e-commerce website wherein you sell a host of products. Moving the “buy” button may also give you insight into the goal conversion rate. These examples are the basis for split testing pages on your website.