Having your website listed on the first page of a top search engine will guarantee success. But it doesn’t happen overnight. Yes, you can launch a new website in minutes. But it takes months before you realize a profit. There are millions of websites offering products and services. However, in order to compete with them, you have to have a plan that will set your website apart from the rest. Just as you would write up a business plan if you were opening a storefront, the same holds true for a website. Moreover, even if your website has the most stunning design; it doesn’t amount to a hill of beans unless it attracts visitors. This is achieved through content, which is the key to your search engine ranking. Regardless of whether you are selling a product, offering a service, or providing information; the content must be new, keyword-rich, and up to date.